SUBWAY® Consumer Indexes

Why do you want SUBWAY® customers to see your ad? Here's a breakdown... Compared to the average U.S. consumer, the SUBWAY® consumer is:

Electronics

  • 42% more likely to buy a computer
  • 33% more likely to buy a digital camera
  • 52% more likely to buy a video game system
  • 59% more likely to buy a MP3 player
  • 48% more likely to buy a satellite radio subscription
  • 47% more likely to spend $3K+ on a television
  • 99% more likely to spend $500-$999 on stereo equipment/home music system

Entertainment

  • 51% more likely to shop at Blockbuster for music/videos
  • 52% more likely to shop at Best Buy for music/videos
  • 52% more likely to buy a video game system
  • 46% more likely to see a new movie opening weekend
  • 64% more likely to see 3 movies in one month

Cell Phones

  • 28% more likely to spend $100-$149 on a cellular phone bill
  • 29% more likely to spend $150+ on a cellular phone bill

Apparel

  • 128% more likely to spend $500+ on athletic shoes
  • 53% more likely to spend $500+ on athletic clothing
  • 44% more likely to spend $500+ on women's business clothing
  • 57% more likely to spend $500+ on men's casual clothing

Automotive

  • 49% more likely to buy new luxury vehicle
  • 44% more likely to buy a new sports utility vehicle
  • 59% more likely to pay $25,000-$29,999 for a new vehicle
  • 42% more likely to pay $35,000-$44,999 for a new vehicle
  • 39% more likely to pay $45,000+ for a new vehicle
  • 42% more likely to buy any pre-owned vehicle
  • 88% more likely to spend $20,000-$24,999 for a pre-owned vehicle
  • 72% more likely to spend $25,000-$29,999 for a pre-owned vehicle
  • 72% more likely to spend $30,000-$34,999 for a pre-owned vehicle
  • 109% more likely to spend $35,000-$44,999 for a pre-owned vehicle

Recreation

  • 39% more likely to visit a comedy club
  • 47% more likely to attend a rap/hip-hop concert
  • 44% more likely to attend Monster Trucks
  • 46% more likely to visit Six Flags
  • 49% more likely to visit Sea World
  • 51% more likely to attend pro wrestling
  • 72% more likely to visit Busch Gardens

Sports

  • 41% more likely to bowl
  • 33% more likely to golf
  • 34% more likely to jog/run
  • 51% more likely to ski

* Source: Scarborough 2006

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